Our mission

Chocolates, we take it personally.

We create moments of pure indulgence for anyone to share & enjoy.
What’s more, our chocolates are crafted with an eye towards sustainable growth, using responsibly sourced ingredients & efficient production methods to reduce waste.
Indulgence with a clear conscience: the ultimate luxury.

Play Video

Vision

Innovation is our oxygen

Finding original solutions is the air we live and breathe, whether we’re developing exciting new products, creating eco-friendly packaging or streamlining logistics to bring you 100% pure Belgian chocolates safely and sustainably.

Our customers are top of mind

Helping our partners succeed has us scaling new heights and seeking out new frontiers. We take it personally! Our dedicated chocolate lab and extensive network of local and regional agents are ready to provide you with tailor-made solutions that get you where you need to be right now.

People are the heart of our success

We care for each other, our community & our customers by creating a positive work environment and seeking sustainable solutions, with best practices that align with international benchmarks such as Fairtrade and Rainforest Alliance. Together, we join hands to create the chocolates of a better future.

Our key values

Every company has the ambition to keep on growing successfully, so does Gudrun. We’ve developed our own internal programme – Gudrun’s Recipe for Success (GRS) – that we’ve implemented across the different departments. The 5 basic ingredients are key to act and perform better every day!

At Gudrun Group, we pour our passion for chocolate into each praline, and you can taste it in every bite you take. Our devotion to the Belgian chocolate tradition means craftsmanship and innovation go hand in hand in everything we make. With a strong focus on quality and sustainability, we raise the bar in the art of chocolate making. We leverage our expertise and creativity to support our clients and their brands, forging partnerships that extend beyond chocolate.

As master chocolatiers, we blend time-honoured craftsmanship with the precision of industrial efficiency. Gudrun chefs, working in our in-house kitchens, bring dedication and
skill to every praline they create. What sets us apart is our ability to produce these recipes at scale, maintaining the same precision and care, without ever compromising on quality.

Flexibility and collaboration are at the heart of our success. With years of expertise and a sharp sense for the latest chocolate trends, our teams guarantee swift turnaround times and flawless execution. We believe in strong partnerships where innovation and speed are key,
working closely with our clients to bring their vision to life. We work hand-in-hand to craft chocolate experiences that leave a lasting impression.

For us, sustainability isn’t just a trend – it’s a fundamental value within our company. At Gudrun, we work with suppliers who share our values of ethical and environmentally friendly practices. For us, caring about the environment goes hand in hand with caring about people.
Our diverse team of over thirty nationalities embodies our dedication to inclusion, equality, and diversity. We are proud of the strong, diverse culture we have built, where every voice counts. Together we achieve more.

With more than eighty years of experience in chocolate, innovation continues to be the driving force behind the Gudrun Group. We continually strive to improve our processes and recipes, focusing on sustainability and responsible purchasing. Our ambition to shape the future of chocolate is rooted in the deep sense of responsibility we feel, both for the planet and for the people who enjoy our products

At Gudrun, we believe in crafting moments of sheer pleasure. Every day, we work on products that not only taste exquisite, but also bring joy to hundreds of thousands of people. For us, chocolate is about the experience, the creation of something special – a responsibility we
proudly uphold.

Indulgence with a clear conscience the ultimate luxury.