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Together, We Achieve MORE

At Gudrun Group, sustainability runs through everything we do. Our MORE plan serves as a guiding framework, leading us towards a future where we minimize our environmental impact and operate responsibly.

GoedGrun: From SDGs to Real Action

At Gudrun Group, the 17 United Nations Sustainable Development Goals (SDGs) are fundamental to our strategy. But how do we bring these goals to life in our day-to-day operations?

GoedGrun is our work force that forms the backbone of MORE. Together with a diverse team of stakeholders, they ensure transparency and accountability in our policies, in close collaboration with management. This aligns with SDG 16: Peace, Justice, and Strong Institutions.

Aligned with SDG 12: Responsible Consumption and Production, we only collaborate with suppliers who share our sustainable values. We reduce packaging waste and combat food waste with innovative products like our UPPA cacaofruit bites, made from pulp that would otherwise go to waste.

We take the SDGs as personally as we do our own chocolate: by 2030, we aim to progress from being SDG Pioneers to SDG Ambassadors.

We will achieve this by launching ten impactful initiatives annually, focused on the five Ps:

  • People: Prioritizing the well-being of our employees.
  • Planet: Reducing production waste by 10%.
  • Profit/Prosperity: Creating win-win scenarios through innovation
  • Peace: Ensuring our chocolate production has minimal environmental impact
  • Partnership: Strengthening our business through international collaboration.

UPPA: Upcycles Delights

The path is upward with our delicious & upcycled cacaofruit bites.

Doing MORE also means committing to reducing food and packaging waste. Our latest innovation, UPPA, embodies this commitment. These tasty cacaofruit bites are bursting with fruity and spicy flavors, crafted from upcycled cacaofruit pulp.

Did you know?

Around 14 million tons of cacaofruit is harvested worldwide every year, but a staggering 70% goes unused and ends up as waste. We transform what’s left behind. With a touch of creativity, we turn it into unforgettable flavor experiences. This simple approach fuels our mission.

The filling of our UPPA bites is rich in cacaofruit pulp, providing a distinctive fruity and spicy taste. Combined with intense dark chocolate, it offers a cacao experience you won’t want to miss.

Gudrun's Recipe for Success

Our MORE plan is an essential part of Gudrun’s Recipe for Success. We prioritize the safety and well-being of our employees and foster a supportive work environment. Additionally, we reduce waste through improved processes and work closely with teams and partners to achieve the SDGs. Clear communication about our plans ensures everyone in the organization is engaged. We mobilize our team to actively contribute to sustainability, building a successful and sustainable future for Gudrun Group together.

“We are a global leader in the development, production, packaging and commercialization of real Belgian chocolates and truffles.”

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  • Industriestraat 18 - 2500 Lier Belgium
  • BE 0476.530.118
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